Do you know how successful these communities are? Compete, Alexa, etc. indicate very low volume with little growth over the last year.
One core hypothesis of this strategy is that revenue ~ volume*engagement, so you shouldn't need millions of pageviews per month if you have a highly engaged community. Still, I wonder how the numbers play out.
adamheroku
· 8 months ago
Alexa is not a very good measure of niche products, so I don't think those data points are very helpful. It does appear that respected artists in their respective electronica subgenres (for example, trance: Christopher Lawrence, progressive house: John Digweed) release their material there simultaneously with vinyl or CD releases through tranditional channels, which seems to me about the biggest endorsement there is. But that doesn't give any info on how many DJs are getting their tracks through Beatport vs. their local vinyl shop, or how many listeners get their mix CDs there vs. amazon.com.
Jesse Farmer
· 8 months ago
Yeah, I agree about Alexa, Compete, etc. I've been it both underestimate and overestimate traffic by orders of magnitude.
But I've found it reliable for trends, and it seems like none of those sites are growing, certainly not in proportion to the shift towards digital distribution over the last year or two.
For the artists a high engagement site might have all sorts of other benefits, like increased word of mouth and more people who will pay to see them live.
Or maybe it varies from artist to artist. Well-respected but niche artists get good traction in the niche store, and well-respected but more mainstream artists use it to keep in touch with their hardcore fanbase. It plays of more than one motivation, I imagine.
Thoughts?
Sonja Jovan
· 8 months ago
I suppose it's valid point. And, before you ask, Yes, I do have iTunes. But, No, I don't buy the music there. I buy CDs. I like CDs. Then I upload them on to my computer (iMac).
But, I have Spotify on my computer. And, I listen to anything I like, whenever I like; FREE!
All Comments
I found a few others, too: http://mondomix.com/ for world music, and http://www.insound.com/ for indie music.
Do you know how successful these communities are? Compete, Alexa, etc. indicate very low volume with little growth over the last year.
One core hypothesis of this strategy is that revenue ~ volume*engagement, so you shouldn't need millions of pageviews per month if you have a highly engaged community. Still, I wonder how the numbers play out.
But I've found it reliable for trends, and it seems like none of those sites are growing, certainly not in proportion to the shift towards digital distribution over the last year or two.
For the artists a high engagement site might have all sorts of other benefits, like increased word of mouth and more people who will pay to see them live.
Or maybe it varies from artist to artist. Well-respected but niche artists get good traction in the niche store, and well-respected but more mainstream artists use it to keep in touch with their hardcore fanbase. It plays of more than one motivation, I imagine.
Thoughts?
And, before you ask, Yes, I do have iTunes.
But, No, I don't buy the music there. I buy CDs. I like CDs.
Then I upload them on to my computer (iMac).
But, I have Spotify on my computer. And, I listen to anything I like, whenever I like; FREE!